Insights
Launching a Brand in 2026? What to Know About Trademark Strategy in a Changing IP Landscape
By Julie Zamler Intellectual Property Attorney, Burris Law A strong trademark strategy used to start with the question: “Is the mark available and registrable?” That question still matters, but it may no longer be enough. As brands launch across borders, platforms,...
Launching a Brand in 2026? What to Know About Trademark Strategy in a Changing IP Landscape
By Julie Zamler Intellectual Property Attorney, Burris Law A strong trademark strategy used to start with the question: “Is the mark available and registrable?” That question still matters, but it may no longer be enough. As brands launch across borders, platforms,...